Gamification: creating addictive user experiences

What you’ll learn

• The power of gamification and how it can increase user engagement and fulfilment
• Why and how gamification is not the same as game design
• How to create player experiences that drive business missions
• How to manage, monitor, and measure of the impact of gamification work
• How to ensure that your gamification projects produce work which is legally compliant and ethically sound
• Examples of gamification projects in enterprise settings, so that you can better explain the benefits of gamification to corporate sponsors and decision makers.

Gamification, the process of adding game-like elements to real-world or productive activities, is a growing market. By making a product or service fit into the lives of users, and doing so in an engaging manner, gamification promises to create unique, competition-beating experiences that deliver immense value. In fact, TechSci Research estimates that the global gamification industry will grow to reach $40 billion by 2024.

Venture capitalists, industry analysts, and academics alike see gamification as an industry with huge growth potential. It is transforming business models by creating new ways to ensure longer-term engagement, extending relationships, and driving customer and employee loyalty. As it’s a young industry, it should be easier to get a foot in the door with gamification companies. With demand for experienced designers far outstripping supply, businesses are going to be keen to take a chance on less-experienced but well-qualified designers.

This course is designed to give you the confidence and skills to undertake gamification design projects. It contains all you need to know about player-centered design and the skills that enable it. It has been developed by Janaki Kumar of SAP, one of the world’s foremost authorities on gamification in an enterprise context.