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UX management: strategy and tactics

In this course, we will explore the ins and outs of UX maturity by looking at the way your organization is structured and developed.

Short course Intermediate UX strategy UX leadership

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What you’ll learn

  • How to hire for, position, and empower a UX team effectively
  • Best practices to manage and support a UX designer and wider UX team
  • How management of UX professionals directly affects ROI—both positively and negatively
  • What your UX team should be doing in order to grow your UX efforts across the organization
  • Why it’s important that your senior management team gets educated on, and possibly involved in, UX
  • UX management best practices, from interviews and case studies with experts.

In this course, we will explore the ins and outs of UX maturity by looking at the way your organization is structured and developed. We will give you the chance to grasp UX management as not just a people issue but also a design methodology… all so that you can manage UX as a smart leader, and get the very best from the UX professionals you work with. Even if you’re currently a more junior UX, UI or interaction designer, the strategies you will learn in this course will enable you to truly realize the value that your work will provide to your organization.

You will be taught by Frank Spillers, CEO of the award-winning UX firm Experience Dynamics. By taking this course, you’ll leverage his experience from two decades of working with enterprise, midsize and start-up companies across a wide range of industries. Given that, you will be able to learn from, and avoid, the mistakes he’s come across, and apply the best practices he’s developed over time in order to move towards managing your UX team in an optimal way.

The course also includes interviews with experts—including a UX Director, Chief Experience Officer, Product Manager, and User Research Director. These will give you another practical opportunity to learn from people who are highly experienced in managing UX across organizations. All of this means that you will learn how an Outside-In design approach operates, and what it looks and feels like in practice—be it from a product management, executive or stakeholder perspective. Upon completing the course, you will have the knowledge required to avoid unnecessary growing pains, and ultimately accelerate your company’s UX maturity so that you win sooner and enjoy a more consistently high level of performance within the market.

Course details

Institution

Course type
Short course

Level
Intermediate

Qualification
Certificate of completion

Length
8 hours over six weeks

Cost
£144/yr or £30/month


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