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Design principles

10 Principles of Organization Design

These fundamental guidelines, drawn from experience, can help you reshape your organization to fit your business strategy.

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10 Psychological Usability Heuristics

Translating Susan Weinschenk's UX psychology facts into a checklist of heuristic principles that can be used to evaluate interfaces.

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10 usability heuristics for user interface design

Jakob Nielsen's 10 general principles for interaction design. They are called heuristics because they are broad rules of thumb and not specific usability guidelines.

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7 principles of rich web applications

7 actionable principles for websites that want to make use of JavaScript to control their UI.

Principle Design principles

A designer's guide to wearables – 5 principles for the wearable revolution

Five principles on creating great wearable design. These aren’t rigid rules; just five thoughts to help teach (and maybe entertain) you.

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Adobe Spectrum design principles

Design principles for Spectrum, Adobe's design principles

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Atlassian Design Principles

Our design principles reflect our design philosophy and underpin how our digital experiences unleash the potential in any team.

Principle Design principles

Audible's People Principles

Audible’s People Principles celebrate who we are and where we’ve been, and guide the way we work shoulder to shoulder to enhance the lives of our customers.

Principle Design principles

Incorporating AI into design – a framework of considerations

Five principles for incorporating AI technologies into design.

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Reimagining Codecademy – our 10 design principles

We recently launched a redesign of Codecademy. These are the main design principles that helped us guide through this 3-month undertaking.


Seek style guide: a principled design process

10 principles that describe the fundamental goals the design team consider when applying their minds to new design challenges or refining existing work.

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So you wanna be a user experience designer — step 2: guiding principles

I have collected a set of guiding principles for user experience designers, to encourage behaviors that I believe are necessary to being a successful practitioner.

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The way we build – how rethinking the Airbnb app changed the way we approach design

This article kicks off an ongoing series on Airbnb’s new Design Language System.

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