Baymard Institute

Make Product Categories the Top-Level Navigation Items on Mobile Sites (33% Don’t)

Baymard Institute – 24 January 2023

Make “Guest Checkout” the Most Prominent Option (47% Don’t)

Baymard Institute – 17 January 2023

Overcategorization of the Product Catalog Can Lead to Abandonment (Yet 75% Get It Wrong)

Baymard Institute – 3 January 2023

Baymard - 2022 and 2023

Baymard Institute – 21 December 2022

Allow Users to Choose the Frequency of Newsletter Emails (80% Don’t)

Baymard Institute – 13 December 2022

Consider Having a “Sales” or “Deals” Filter-Based Category (32% Don’t or Have Implementation Issues)

Baymard Institute – 7 December 2022

Avoid Unnecessarily Complex Password-Creation Requirements (82% Don’t)

Baymard Institute – 29 November 2022

B2B Medical & Pharma Sites - New UX Benchmark with Over 4,500 Performance Scores and 3,500+ Best Practice Examples

Baymard Institute – 22 November 2022

Have a “View All” Option in the Main Navigation at Each Level of the Mobile Product Catalog (Only 24% Get It Right)

Baymard Institute – 16 November 2022

Mobile Apps - New UX Benchmark with Over 3,700 Performance Scores and 2,800+ Best Practice Examples

Baymard Institute – 9 November 2022

E-Commerce Accessibility - Specifying UI Elements Using “Roles”

Baymard Institute – 1 November 2022

European Sites - Updated UX Benchmark with over 4,950 Performance Scores and 4,100+ Best Practice Examples

Baymard Institute – 25 October 2022

4 Ways to Optimize the Comparison Feature for Scanning

Baymard Institute – 19 October 2022

Meal Kit Sites - New UX Benchmark with over 3,300 Performance Scores and 2,200 Best Practice Examples

Baymard Institute – 11 October 2022

Form Usability - Getting 'Address Line 2' Right

Baymard Institute – 4 October 2022

B2B Electronic Components and Machinery Sites - New UX Benchmark with Over 4,800 Performance Scores and 3,600 Best Practice Examples

Baymard Institute – 29 September 2022

Use Buttons or Buttons Plus an Open Text Field for Updating Cart Quantity (61% Don’t)

Baymard Institute – 20 September 2022

The Current State of E-Commerce Product Page UX Performance (15 Best Practices)

Baymard Institute – 13 September 2022

Product Comparison UX - Always Provide Comparison Features for Spec-Driven Industries (17% Don't)

Baymard Institute – 6 September 2022

E-Commerce Accessibility - Specifying UI Elements Using “Names”

Baymard Institute – 30 August 2022

DTC UX - Avoid Intermediary Category Pages

Baymard Institute – 23 August 2022

Make the Travel Accommodations “Booking” Search Feature the Primary Content on the Homepage (25% Don’t)

Baymard Institute – 16 August 2022

Provide Quick Views for Visually Driven Products (50% Don’t)

Baymard Institute – 9 August 2022

9 UX Best Practice Design Patterns for Autocomplete Suggestions (Only 19% Get Everything Right)

Baymard Institute – 2 August 2022

5 UX Best Practices for Apparel E-Commerce (94% Get One or More Wrong)

Baymard Institute – 26 July 2022

Accounts & Self-Service UX - Consider Having an “Icon-Based” Dashboard (81% Don’t)

Baymard Institute – 21 July 2022

Deconstructing E-Commerce Search UX - The 8 Most Common Search Query Types (42% of Sites Have Issues)

Baymard Institute – 14 July 2022

83% of Apparel Sites Don’t Provide Sufficient Sizing Information — 10 Best Practices on Sizing

Baymard Institute – 6 July 2022

35% of SaaS Sites Fail to Make the Service’s UI Sufficiently Prominent to Prospects

Baymard Institute – 23 June 2022

Consumables Subscription Service Sites - New UX Benchmark with over 3,000 Performance Scores and 2,300 Best Practice Examples

Baymard Institute – 14 June 2022

Mobile UX Trends - The Current State of Mobile UX (15 Common Pitfalls & Best Practices)

Baymard Institute – 7 June 2022

Make It Clear Where Hit Areas in Visual Elements Lead - 33% of Sites Don't

Baymard Institute – 30 May 2022

How to Display Price Discounts on the Product Page - Avoid These 4 Pitfalls (18%+ Have One or More)

Baymard Institute – 25 May 2022

Readability - The Optimal Line Length

Baymard Institute – 10 May 2022

Baymard Update - New UX Benchmark for Takeout & Food Delivery Mobile Sites and Mobile Apps

Baymard Institute – 3 May 2022

Baymard Update - New UX Benchmark for Travel Accommodations Websites (OTAs, Hotels, Vacation Rentals)

Baymard Institute – 22 April 2022

Consumables Subscription Services Site UX - Avoid This Major CTA Pitfall

Baymard Institute – 19 April 2022

3 UX Best Practices for Consumables Subscription Services Websites — Based on 1,200+ Hours of UX Testing

Baymard Institute – 12 April 2022

Grocery and Food Delivery Site UX - Allow Users to Add “Past Purchases” to the Cart from the Homepage

Baymard Institute – 5 April 2022

3 High-Level UX Takeaways from 1100+ Hours of Testing Leading Food Delivery and Takeout Sites

Baymard Institute – 29 March 2022

The Current State of Accounts & Self-Service UX - 5 Common Pitfalls & Best Practices

Baymard Institute – 18 March 2022

Use a 3-Level Information Hierarchy for the “How It Works” Page for Consumables Subscription-Service Sites

Baymard Institute – 8 March 2022

3 High-Level UX Takeaways from 950+ Hours of Testing Leading Meal Kits Sites

Baymard Institute – 1 March 2022

Direct-to-Consumer UX Benchmark - 5 Common DTC Pitfalls

Baymard Institute – 22 February 2022

The Optimal Layout for Hotel & Property Rental Search Results & 3 Pitfalls to Avoid

Baymard Institute – 8 February 2022

Travel Accommodations UX - 3 High-Level UX Takeaways from 992 Hours of Testing Leading Travel Accommodations Sites

Baymard Institute – 1 February 2022

SaaS UX Benchmark - 5 Pitfalls to Avoid

Baymard Institute – 25 January 2022

Online Grocery UX - 3 Ways to Make Setting Grocery Substitution Preferences Easier

Baymard Institute – 18 January 2022

Online Grocery UX - 5 High-Level UX Takeaways from 1,100 Hours of Testing Leading Grocery Websites

Baymard Institute – 11 January 2022

DTC E-Commerce - User Reviews Are Much Less Important for DTC Sites

Baymard Institute – 4 January 2022

Baymard - 2021 and 2022

Baymard Institute – 21 December 2021

Payment Method UX - How to Design the Payment Selector

Baymard Institute – 7 December 2021

SaaS UX - 5 Ways to Improve the Scannability of the Plan Matrix

Baymard Institute – 16 November 2021

250+ New Examples Added from Large-Scale Testing on European Sites

Baymard Institute – 9 November 2021

The Current State of Checkout UX - 18 Common Pitfalls & Best Practices

Baymard Institute – 8 November 2021

Checkout Optimization - 5 Ways to Minimize Form Fields in Checkout

Baymard Institute – 19 October 2021

Accessibility in E-Commerce - Use 'ALT' Text to Communicate the Core Content of “Informational” Images (55% of Sites Don't)

Baymard Institute – 10 August 2021

Always Provide the Full Scope for Links on Mobile Homepages (58% Don’t)

Baymard Institute – 3 August 2021

17 Common UX Pitfalls Telco Websites Suffer From

Baymard Institute – 27 July 2021

12 Common UX Pitfalls Grocery E-Commerce Sites Suffer From

Baymard Institute – 20 July 2021

The Current State of Homepage UX – 8 Common Pitfalls

Baymard Institute – 13 July 2021

94% of the Largest E-Commerce Sites Are Not Accessibility Compliant

Baymard Institute – 29 June 2021

Direct-to-Consumer Research - 5 Effective Ways for DTC Sites to Tell Their ‘Brand’ & ‘Product’ Stories

Baymard Institute – 22 June 2021

New UX Research Study on Native Mobile Apps

Baymard Institute – 15 June 2021

New UX Research Study on Native Mobile Apps (incl. app usage rates)

Baymard Institute – 15 June 2021

15 Common UX Pitfalls Luxury Retail E-Commerce Sites Suffer From

Baymard Institute – 8 June 2021

Always Provide a Submit Button Adjacent to the Search Field on Mobile (21% Don’t)

Baymard Institute – 1 June 2021

New Research Study on Small Catalog, Direct-to-Consumer UX

Baymard Institute – 25 May 2021

New Research Study on Direct-to-Consumer UX

Baymard Institute – 25 May 2021

Baymard Update - New 2021 Industry UX Benchmarks for Luxury, Telco, and Grocery

Baymard Institute – 18 May 2021

New Research Study on “Digital Subscriptions” (SaaS) UX

Baymard Institute – 11 May 2021

Always Sort Product Lists by Diversity-Based “Relevance” (24% Don’t)

Baymard Institute – 5 May 2021

Allow Sorting by Price, User Rating, Best-Selling, and Newest (64% Don't Allow All 4)

Baymard Institute – 20 April 2021

The Current State of Mobile UX (18 Common Pitfalls)

Baymard Institute – 7 April 2021

6 List Item Attributes to Include for Cross-Sells (68% of Desktop Sites Are Missing One or More)

Baymard Institute – 23 March 2021

10% of E-Commerce Sites Have Product Descriptions That Are Insufficient for Users' Needs

Baymard Institute – 9 March 2021

Always Persist Users’ Search Queries (37% Don’t)

Baymard Institute – 23 February 2021

Always Use “Buttons” for Size Selection (28% of Desktop Sites Don’t)

Baymard Institute – 9 February 2021

Understanding Mobile E-Commerce UX - 5 Overarching Issues

Baymard Institute – 26 January 2021

6 Ways to Improve the Relevance of Cross-Sells in the Cart (52% of Desktop Sites Don’t Do Enough)

Baymard Institute – 12 January 2021

Baymard - 2020 and 2021

Baymard Institute – 18 December 2020

5 Ways to Provide a Superior Gifting UI and Flow

Baymard Institute – 15 December 2020

Provide Images of Accessory, Apparel, and Cosmetic Products on a Human Model

Baymard Institute – 1 December 2020

Return Users to the Same Place in the Product List When Returning from the Product Page (13% Don’t)

Baymard Institute – 17 November 2020

Mobile UX - Avoid Using Subpages within the Product Details Page (26% Don't)

Baymard Institute – 2 November 2020