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Deliver better design. Thoughts about user interface design and strategy.
Make Product Categories the Top-Level Navigation Items on Mobile Sites (33% Don’t)
Baymard Institute – 24 January 2023
Make “Guest Checkout” the Most Prominent Option (47% Don’t)
Baymard Institute – 17 January 2023
Overcategorization of the Product Catalog Can Lead to Abandonment (Yet 75% Get It Wrong)
Baymard Institute – 3 January 2023
Baymard - 2022 and 2023
Baymard Institute – 21 December 2022
Allow Users to Choose the Frequency of Newsletter Emails (80% Don’t)
Baymard Institute – 13 December 2022
Consider Having a “Sales” or “Deals” Filter-Based Category (32% Don’t or Have Implementation Issues)
Baymard Institute – 7 December 2022
Avoid Unnecessarily Complex Password-Creation Requirements (82% Don’t)
Baymard Institute – 29 November 2022
B2B Medical & Pharma Sites - New UX Benchmark with Over 4,500 Performance Scores and 3,500+ Best Practice Examples
Baymard Institute – 22 November 2022
Have a “View All” Option in the Main Navigation at Each Level of the Mobile Product Catalog (Only 24% Get It Right)
Baymard Institute – 16 November 2022
Mobile Apps - New UX Benchmark with Over 3,700 Performance Scores and 2,800+ Best Practice Examples
Baymard Institute – 9 November 2022
E-Commerce Accessibility - Specifying UI Elements Using “Roles”
Baymard Institute – 1 November 2022
European Sites - Updated UX Benchmark with over 4,950 Performance Scores and 4,100+ Best Practice Examples
Baymard Institute – 25 October 2022
4 Ways to Optimize the Comparison Feature for Scanning
Baymard Institute – 19 October 2022
Meal Kit Sites - New UX Benchmark with over 3,300 Performance Scores and 2,200 Best Practice Examples
Baymard Institute – 11 October 2022
Form Usability - Getting 'Address Line 2' Right
Baymard Institute – 4 October 2022
B2B Electronic Components and Machinery Sites - New UX Benchmark with Over 4,800 Performance Scores and 3,600 Best Practice Examples
Baymard Institute – 29 September 2022
Use Buttons or Buttons Plus an Open Text Field for Updating Cart Quantity (61% Don’t)
Baymard Institute – 20 September 2022
The Current State of E-Commerce Product Page UX Performance (15 Best Practices)
Baymard Institute – 13 September 2022
Product Comparison UX - Always Provide Comparison Features for Spec-Driven Industries (17% Don't)
Baymard Institute – 6 September 2022
E-Commerce Accessibility - Specifying UI Elements Using “Names”
Baymard Institute – 30 August 2022
DTC UX - Avoid Intermediary Category Pages
Baymard Institute – 23 August 2022
Make the Travel Accommodations “Booking” Search Feature the Primary Content on the Homepage (25% Don’t)
Baymard Institute – 16 August 2022
Provide Quick Views for Visually Driven Products (50% Don’t)
Baymard Institute – 9 August 2022
9 UX Best Practice Design Patterns for Autocomplete Suggestions (Only 19% Get Everything Right)
Baymard Institute – 2 August 2022
5 UX Best Practices for Apparel E-Commerce (94% Get One or More Wrong)
Baymard Institute – 26 July 2022
Accounts & Self-Service UX - Consider Having an “Icon-Based” Dashboard (81% Don’t)
Baymard Institute – 21 July 2022
Deconstructing E-Commerce Search UX - The 8 Most Common Search Query Types (42% of Sites Have Issues)
Baymard Institute – 14 July 2022
83% of Apparel Sites Don’t Provide Sufficient Sizing Information — 10 Best Practices on Sizing
Baymard Institute – 6 July 2022
35% of SaaS Sites Fail to Make the Service’s UI Sufficiently Prominent to Prospects
Baymard Institute – 23 June 2022
Consumables Subscription Service Sites - New UX Benchmark with over 3,000 Performance Scores and 2,300 Best Practice Examples
Baymard Institute – 14 June 2022
Mobile UX Trends - The Current State of Mobile UX (15 Common Pitfalls & Best Practices)
Baymard Institute – 7 June 2022
Make It Clear Where Hit Areas in Visual Elements Lead - 33% of Sites Don't
Baymard Institute – 30 May 2022
How to Display Price Discounts on the Product Page - Avoid These 4 Pitfalls (18%+ Have One or More)
Baymard Institute – 25 May 2022
Readability - The Optimal Line Length
Baymard Institute – 10 May 2022
Baymard Update - New UX Benchmark for Takeout & Food Delivery Mobile Sites and Mobile Apps
Baymard Institute – 3 May 2022
Baymard Update - New UX Benchmark for Travel Accommodations Websites (OTAs, Hotels, Vacation Rentals)
Baymard Institute – 22 April 2022
Consumables Subscription Services Site UX - Avoid This Major CTA Pitfall
Baymard Institute – 19 April 2022
3 UX Best Practices for Consumables Subscription Services Websites — Based on 1,200+ Hours of UX Testing
Baymard Institute – 12 April 2022
Grocery and Food Delivery Site UX - Allow Users to Add “Past Purchases” to the Cart from the Homepage
Baymard Institute – 5 April 2022
3 High-Level UX Takeaways from 1100+ Hours of Testing Leading Food Delivery and Takeout Sites
Baymard Institute – 29 March 2022
The Current State of Accounts & Self-Service UX - 5 Common Pitfalls & Best Practices
Baymard Institute – 18 March 2022
Use a 3-Level Information Hierarchy for the “How It Works” Page for Consumables Subscription-Service Sites
Baymard Institute – 8 March 2022
3 High-Level UX Takeaways from 950+ Hours of Testing Leading Meal Kits Sites
Baymard Institute – 1 March 2022
Direct-to-Consumer UX Benchmark - 5 Common DTC Pitfalls
Baymard Institute – 22 February 2022
The Optimal Layout for Hotel & Property Rental Search Results & 3 Pitfalls to Avoid
Baymard Institute – 8 February 2022
Travel Accommodations UX - 3 High-Level UX Takeaways from 992 Hours of Testing Leading Travel Accommodations Sites
Baymard Institute – 1 February 2022
SaaS UX Benchmark - 5 Pitfalls to Avoid
Baymard Institute – 25 January 2022
Online Grocery UX - 3 Ways to Make Setting Grocery Substitution Preferences Easier
Baymard Institute – 18 January 2022
Online Grocery UX - 5 High-Level UX Takeaways from 1,100 Hours of Testing Leading Grocery Websites
Baymard Institute – 11 January 2022
DTC E-Commerce - User Reviews Are Much Less Important for DTC Sites
Baymard Institute – 4 January 2022
Baymard - 2021 and 2022
Baymard Institute – 21 December 2021
Payment Method UX - How to Design the Payment Selector
Baymard Institute – 7 December 2021
SaaS UX - 5 Ways to Improve the Scannability of the Plan Matrix
Baymard Institute – 16 November 2021
250+ New Examples Added from Large-Scale Testing on European Sites
Baymard Institute – 9 November 2021
The Current State of Checkout UX - 18 Common Pitfalls & Best Practices
Baymard Institute – 8 November 2021
Checkout Optimization - 5 Ways to Minimize Form Fields in Checkout
Baymard Institute – 19 October 2021
Accessibility in E-Commerce - Use 'ALT' Text to Communicate the Core Content of “Informational” Images (55% of Sites Don't)
Baymard Institute – 10 August 2021
Always Provide the Full Scope for Links on Mobile Homepages (58% Don’t)
Baymard Institute – 3 August 2021
17 Common UX Pitfalls Telco Websites Suffer From
Baymard Institute – 27 July 2021
12 Common UX Pitfalls Grocery E-Commerce Sites Suffer From
Baymard Institute – 20 July 2021
The Current State of Homepage UX – 8 Common Pitfalls
Baymard Institute – 13 July 2021
94% of the Largest E-Commerce Sites Are Not Accessibility Compliant
Baymard Institute – 29 June 2021
Direct-to-Consumer Research - 5 Effective Ways for DTC Sites to Tell Their ‘Brand’ & ‘Product’ Stories
Baymard Institute – 22 June 2021
New UX Research Study on Native Mobile Apps
Baymard Institute – 15 June 2021
New UX Research Study on Native Mobile Apps (incl. app usage rates)
15 Common UX Pitfalls Luxury Retail E-Commerce Sites Suffer From
Baymard Institute – 8 June 2021
Always Provide a Submit Button Adjacent to the Search Field on Mobile (21% Don’t)
Baymard Institute – 1 June 2021
New Research Study on Small Catalog, Direct-to-Consumer UX
Baymard Institute – 25 May 2021
New Research Study on Direct-to-Consumer UX
Baymard Update - New 2021 Industry UX Benchmarks for Luxury, Telco, and Grocery
Baymard Institute – 18 May 2021
New Research Study on “Digital Subscriptions” (SaaS) UX
Baymard Institute – 11 May 2021
Always Sort Product Lists by Diversity-Based “Relevance” (24% Don’t)
Baymard Institute – 5 May 2021
Allow Sorting by Price, User Rating, Best-Selling, and Newest (64% Don't Allow All 4)
Baymard Institute – 20 April 2021
The Current State of Mobile UX (18 Common Pitfalls)
Baymard Institute – 7 April 2021
6 List Item Attributes to Include for Cross-Sells (68% of Desktop Sites Are Missing One or More)
Baymard Institute – 23 March 2021
10% of E-Commerce Sites Have Product Descriptions That Are Insufficient for Users' Needs
Baymard Institute – 9 March 2021
Always Persist Users’ Search Queries (37% Don’t)
Baymard Institute – 23 February 2021
Always Use “Buttons” for Size Selection (28% of Desktop Sites Don’t)
Baymard Institute – 9 February 2021
Understanding Mobile E-Commerce UX - 5 Overarching Issues
Baymard Institute – 26 January 2021
6 Ways to Improve the Relevance of Cross-Sells in the Cart (52% of Desktop Sites Don’t Do Enough)
Baymard Institute – 12 January 2021
Baymard - 2020 and 2021
Baymard Institute – 18 December 2020
5 Ways to Provide a Superior Gifting UI and Flow
Baymard Institute – 15 December 2020
Provide Images of Accessory, Apparel, and Cosmetic Products on a Human Model
Baymard Institute – 1 December 2020
Return Users to the Same Place in the Product List When Returning from the Product Page (13% Don’t)
Baymard Institute – 17 November 2020
Mobile UX - Avoid Using Subpages within the Product Details Page (26% Don't)
Baymard Institute – 2 November 2020