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Why UX outcomes make better goals than business outcomes

Business outcomes are the easy path to achieving a business goal. However, they don’t necessarily end up with a better experience for our users.

UX process User research Analytics Customer discovery

Deep awareness of the current experience

The first job of a UX leader becomes straightforward. Deliver a deep awareness of the current user experience. Let the executives, stakeholders, product managers, developers, and anyone else making key decisions experience what it’s like to be a user and build up their empathy.

UX leadership UX strategy

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