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Content strategy basics

Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website.

Content strategy

Personas: benefits and best practices

Personas help to focus decisions surrounding site components by adding a layer of real-world consideration to the conversation.

Customer discovery Personas

Card sorting

Card sorting is a method used to help design or evaluate the information architecture of a site. In a card sorting session, participants organize topics into categories that make sense to them and they may also help you label these groups.

Information architecture Content strategy

Information Architecture Basics

Information architecture (IA) focuses on organizing, structuring, and labeling content in an effective and sustainable way. The goal is to help users find information and complete tasks.

Information architecture


A wireframe is a two-dimensional illustration of a page’s interface that specifically focuses on space allocation and prioritization of content, functionalities available, and intended behaviors.


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