UX survey, a term that flashes in teams’ minds when they are tasked to develop a new product or enhance an existing one. But what exactly is this UX survey? It is one of the many methodologies used to conduct in-depth user research, which is essential in a product design cycle.
Various people use the term UX survey interchangeably with a marketing survey. However, there’s a huge difference that sets them apart from one another. As the name suggests, a marketing survey is a means of gathering market information, such as demographics, the need for a product, the best way to reach the audience, and who will buy the product. On the other hand, a UX survey focuses on how customers interact with a product, how they are using it, and what challenges they are facing while using it.
A marketing survey focuses on how to sell a product, while a UX survey focuses on the customer-product interaction.
The short answer to this question is yes, and the best explanation will be that the UX survey is a part of user research, an integral part of a product design cycle. Hence, at Onething Design, we conduct in-depth user research before designing UX and UI for our projects. You can refer to this case study to see how we used the UX survey and other methodologies to conduct UX research for Qubo, an IoT device.
89% of consumers begin doing business with competitors due to poor user experience. Such is the impact of user experience; and hence, the need for UX survey.
UX survey is vital as it helps you get quantitative data and insights into your products, especially for digital products such as websites and mobile applications. You can conduct a UX survey at any stage and improve your product significantly. However, the best time to do a UX survey is at the ideation or prototyping stage. These are the stages where designers come up with various product ideas and create the initial prototypes. If you perform UX surveys during these stages, it will cost much less and save you more time than conducting surveys and changing the product once it is launched. For instance, a study states that developers spend half their time fixing issues that could have been prevented by appropriate UX research.
Performing a UX survey in the right manner can get you several benefits, including:
If done correctly, “every dollar invested in UX brings $100 in return.” But if done inappropriately, it can do more harm than good.
Despite being vital for building a seamless user journey, UX surveys do have some demerits too.
UX surveys alone are not enough to make your product successful; other research methods are as essential. Selecting the right research method depends on your needs and the answers you are seeking.
Although you can expect a lot from UX surveys, they alone are not enough to get you the desired outcome. In fact, the results from a survey alone can leave you wondering what exactly you need to change? How to change it? Or what exactly do people not like about your product? Hence, it is essential to combine the outcome of UX surveys with other research methods. For instance, you can use research methods like:
How the survey blends with other content on your website can play a huge role in defining its success.
Numerous types of UX surveys are out there for you to choose from. Here are some of the most common ones:
You need to be very thoughtful in placing your surveys, especially on your website. Some places to have your surveys are: bottom-right panel, pop-ups, or set between the content.
The bottom-right panel surveys are placed on the corner of your website. On the other hand, survey pop-ups are the ones that will pop-up on the website after a set amount of time or when the user is about to leave the site. Since they pop-up and block the content on your website, only use them if you have multiple questions to ask. You can also place feedback forms between the content. However, try to bring them naturally along with the entire content flow.
Abiding by the UX laws will help you build great UX surveys. For instance, Hick’s law states, “The time taken to complete a certain task depends on the number and complexity of choices.” This means that you need to provide limited answers if you are going for a multiple-choice answers survey. Besides the laws, here are some tips that will help you build a UX survey quickly.
Besides these tips, it is essential to always stay in adherence to changing UX trends. Having the knowledge of these trends will help you design a great UX survey.
Here’s a step-by-step guide to making UX surveys.
UX surveys and the overall user research play a vital role in designing and developing the right product and service for your business. Hence, at Onething Design, we always keep UX research at the forefront. Connect with our team of UX experts to discuss your products or design your big upcoming projects together.
Originally published at https://www.onething.design on February 25, 2021.
<hr><p>UX Survey: how they’re made, and why are they necessary was originally published in UX Planet on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>