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Design principles

Fundamental pieces of advice for you to make easy-to-use, pleasurable designs. They represent the accumulated wisdom of researchers and practitioners in design and related fields.


What are design principles?

Design principles are widely applicable laws, guidelines, biases and design considerations which designers apply with discretion. Professionals from many disciplines—e.g., behavioral science, sociology, physics and ergonomics—provided the foundation for design principles via their accumulated knowledge and experience.

Design principles