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Design principles

Fundamental pieces of advice for you to make easy-to-use, pleasurable designs. They represent the accumulated wisdom of researchers and practitioners in design and related fields.


What are design principles?

Design principles are widely applicable laws, guidelines, biases and design considerations which designers apply with discretion. Professionals from many disciplines—e.g., behavioral science, sociology, physics and ergonomics—provided the foundation for design principles via their accumulated knowledge and experience.

Design principles


Emotion Centered Design

This lookbook offers a glance at the tools and methods used throughout an Emotion-Centered Design (ECD) practice.

Design toolkit UX process Design principles

Microsoft Inclusive Design

Inclusive Design is a methodology, born out of digital environments, that enables and draws on the full range of human diversity.

Principle Design principles