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3 Lessons Marketers Can Learn from Usability Testing

By Lydia Iseh The hallmark of successful marketing lies in marketers’ ability to ensure that their products satisfy customers’ needs. All marketers strive to sell their company’s products in the best ways possible. To achieve this goal, they must employ many strategies. One strategy that has, in recent times, proven to be effective for marketing is usability testing. When it’s done correctly, usability testing can assist marketers in promoting and selling their products and even improve marketing outcomes. In this article, I’ll highlight three lessons that every marketer can learn from usability testing. Let’s dive right in! Read More

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