An ad served doesn't necessarily equal an ad viewed, and digital advertisers and publishers are catching onto this as the industry shifts toward valuing viewability.
Visit site »
Useful Usability
– 14 November 2016
The four big UX steps for improving websites and increasing conversion rely on the user-centered process of evaluating, testing and optimizing websites using behavioral and UX data.
Think With Google
– 1 December 2014
An ad served doesn't necessarily equal an ad viewed, and digital advertisers and publishers are catching onto this as the industry shifts toward valuing viewability.