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Architectural Audits - What’s Costing You Web-Site Conversions?

By Rebecca Barnatt-Smith As the organizations of the world continues to embrace digital transformation, online platforms are the main port of call for most brands interacting with customers and making sales—especially for smaller brands that do not have a large physical presence. Throughout the COVID-19 pandemic, online sales have naturally increased as brick-and-mortar stores have temporarily closed their doors. Brands that have relied mainly on getting more offline sales in their physical stores, such as Primark, felt the sting of having their outlets closed for many weeks. This was also a big pitfall for luxury brands such as Rolex, which, over the years, have been so committed to selling their in-store experience that they’ve neglected to create an ecommerce store. As Figure 1 shows, the pandemic hit them hard. Read More

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