Home » Topics »

Building an Integrated Qualitative and Quantitative User Research Capability

by: Jared M. Spool A case study of how one team used quantitative and qualitative data to their advantage. Sam Nordstrom had a big problem to solve. As a product manager for Intuit’s Quickbooks, Sam had learned that the new feature his team just shipped wasn’t used nearly as much as they’d hoped. He didn’t […]

Visit site »