By Ranjit Singh Today, our reliance on mobile apps has increased radically. According to a 2021 article on TechCrunch, on average, users spend 4.2 hours a day on various applications on their mobile phone. That’s up 30% from just 2019. People’s increasing reliance on mobile apps could prove to be a great business opportunity for both enterprises and small businesses that launch mobile apps to establish a strong mobile presence. Sounds simple, right? Unfortunately, succeeding in the mobile-app market is not as easy as it might seem. Both the Google Play Store and Apple’s App Store offer millions of apps, and only a few of them manage to retain their target customers. According to Statista, the average retention rate for the most popular app categories falls from 33.8% to 9.3% within the first 30 days of installation. Apart from poor performance and a lack of features, a poor user experience is one potential reason why many mobile apps fail to keep their users hooked over time. If your mobile app doesn’t offer an engaging user experience, people won’t use it again. Read More
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