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Finding UX Research Participants Free of Charge

By Peter Veto In the first installment of my new column Continuous Research, I looked at automating recruitment processes for user-research panels, or user panels. These are lists of relevant participants who would be motivated to join your research and help you understand your target personas through their participation. Having a user panel can be helpful to any company that is conducting UX research, but absolutely essential for companies who are conducting collaborative and continuous research. The foundation of these research methods is built on having frequent, lightweight touchpoints with customers, involving the whole product team. To ensure you’ll have enough people to talk to, you need to have enough sufficiently engaged participants who have the right backgrounds. Conducting collaborative, continuous research is a great way to start UX research activities when you don’t yet have enough dedicated researchers, as is likely during a startup’s early stages. Plus, this is the period when your company needs to gather the most feedback about the product you’re building from your prospects and customers. You can use these insights to make your early-stage product really stand out. Unfortunately, this is also the time when you have the least resources to get the feedback you need. Read More

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