To ensure customers have the best possible experience, it’s crucial to create user journey maps.Visit site »
Join with hundreds of other creatives and get a roundup of the best UX articles, resources and tools every week.Get the newsletter
Work effectively with stakeholders to set outcomes that create the most value for your organisation by creating solution trees, a tool that helps you explore potential paths to your desired outcome.
To ensure customers have the best possible experience, it’s crucial to create user journey maps.
The template captures the persona’s picture and name; the persona’s details including demographics, lifestyle, and job-related information; and the persona’s goal: the benefits to be achieved or the problems to be solved, and the reason why the persona would want to use or purchase the product.
Plotting out a customer’s emotional landscape by way of a Customer Journey Map, or Experience Map, along their path sheds light on key opportunities for deepening relationships.