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How to Improve UX Design Through A/B Testing

By Sean Davis As UX designers, we all strive make technology products accessible, usable, and enjoyable for human beings to use. From making changes to an existing product to designing a completely new product, we must always consider what is best for the overall user experience. After all, the user experience is a critical factor in building a bridge between your brand and your customers. UX designers may face situations in which multiple solutions might seem correct. The dilemma they face in such a situation is how to choose the optimal solution from among several. To identify the best solution among them, test all of the solutions. When you’re testing just two solutions, this method is called A/B testing, or split testing; when you’re testing several, multivariate testing. Read More

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