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As a designer, understanding information architecture is an invaluable skill you need if you want to make the UX of your digital products seamless and user-friendly.
While it is important to keep key information easily accessible, the 3-click rule is an arbitrary rule of thumb that is not backed by data.
Information architecture is the creation of a structure for a website, application, or other project, that allows us to understand where we are as users.
Information architecture (IA) focuses on organizing, structuring, and labeling content in an effective and sustainable way. The goal is to help users find information and complete tasks.