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Making Meaningful Business Propositions

By Daniel Szuc and Josephine Wong Starting a business, running a business, and sustaining a business’s success implies that we have considered how to make a meaningful business proposition. Making meaningful business propositions requires continual effort, perpetual learning, and continuous improvement to clarify intentional practices and the drivers that underpin why you do what you do. The practices that are necessary to achieve this do not come easily. In fact, they include a number of factors that could provide, but do not always promise the chance of success in business. In this article, we’ll describe the five stages of making meaningful business propositions. We’ve learned—and continue to learn—them from over 20 years of running a consulting business that explores products and platforms and considers their implications for professional development. Read More

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