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Optimizing a Web Site for Google’s New UX Criteria

By Rob Binns When Google announced last year that its Core Web Vitals (CWV) update was set to become a ranking factor in June 2021, SEOs, developers, and designers around the world emitted a collective shudder. After all, any new, major tweak to Google’s algorithm would typically tend to cause tectonic shifts in how Web sites rank. Generally, such updates require adaptation, optimization, and, often, equally seismic changes to the ways in which your site displays content. All of that adds up to a lot of work. But CWV is a special case. Google has designed and is implementing these new criteria specifically to improve the speed, interactivity, and layout of your Web site’s pages. This algorithm update is neither arbitrary nor capricious. In building it, Google has actually prioritized the user experience across the online community. Read More

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