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Potential Dangers of Becoming Data Driven

By Dimitris Niavis Over the past decade, more and more organizations have been doing their best to become data driven. This is a huge and much-awaited mindset leap—especially given corporate dinosaurs’ typical way of thinking: “I’m the HiPPO (Highest Paid Person in the Office) and my gut tells me this is what the customer needs.” User research is one of the most powerful antidotes to this outdated mindset and is becoming part of the vocabulary and practice of an increasing number of organizations. It also signifies an increase in UX maturity, so is a very promising trend! The Problem with Data Being in the Driver’s Seat Making decisions based on data reduces risk and increases your potential for creating useful outcomes. However, if you make decisions based on bad data, you risk making a similar—or perhaps an even worse—kind of gamble or bet as when making decisions based on untested assumptions. Read More

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