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Usability Testing - Driving the Best User Experience for Business Success

By Kanika Vatsyayan When it comes to business, the only thing that can drive the necessary return on investment (ROI) for a digital product or Web site is its user experience. Happy customers are vital to keeping the money flowing through your revenue streams, so every organization, no matter its industry, must aim to meet the essential goal of customer delight. According to a report from Forrester, every dollar that an organization invests in User Experience results in a return of $100. That’s an ROI of 9,900%! Therefore, when you need to target your usability goals for your application or Web site, it’s absolutely necessary that you make a timely investment in User Experience. However, if your organization is unable to identify all the tangibles and intangibles of the user experience, you risk destroying its entire design. Read More

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