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Using UX testing to dramatically improve your A/B testing results Using UX testing to dramatically improve your A/B testing results

We are used to thinking of A/B split testing as a way to improve UX and increase conversions. But it’s actually a two-way road. How you design your tests should be based on UX research – not on guesswork and intuition.

User testing Optimisation

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Using UX testing to dramatically improve your A/B testing results

We are used to thinking of A/B split testing as a way to improve UX and increase conversions. But it’s actually a two-way road. How you design your tests should be based on UX research – not on guesswork and intuition.

User testing Optimisation