By Rolf Molich This is Part 1 in a series of four parts about the fictitious organization Delta Market and its journey from the lowest to the highest level of UX maturity. Part 1 of this series provides an overview of the series, presents some personas representing people who work for Delta Market, and outlines the UX maturity model that forms the basis for this series. In subsequent parts of this series, I’ll describe some scenarios in lieu of actual case studies because case studies are hard to find. Often, organizations are unwilling to share such information because a good user experience is a competitive business advantage. Scenarios are particularly helpful because they have their basis in storytelling and are condensed and easy to grasp. My hope for this series is to encourage discussion and help organizations define their vision and set goals for their UX development. Read More
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