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UX Paradise, Part 3 - A Day in UX Paradise

By Rolf Molich In this article, I’ll describe a typical day in the life of Huxley, the UX manager at Delta Market, an organization that is at the highest level of UX maturity, and explain how functioning at this high level of UX maturity affects Delta Market’s employees—in particular its UX professionals. The purpose of this article is to encourage discussion and to help organizations define their UX vision and set goals for their UX development. This article is the third in my four-part series “UX Paradise,” which relates the journey of the fictitious Delta Market toward UX maturity. In Part 1 of this series, I discussed the company’s state circa 2012 and presented personas for their team, as well as their UX maturity model. In Part 2, I chronicled their journey from the lowest to the highest level of UX maturity—from the UX Swamp to UX Paradise—outlining the steps that Delta took to change the organization and its UX culture. Read More

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