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UX Research for Worldwide Products

By Janet M. Six This month in Ask UXmatters, our expert panel discusses how best to perform UX research for worldwide products. Creating a successful worldwide product requires understanding both regional differences and local expectations. It’s necessary to translate products’ text into local languages and localize elements such as people’s names, addresses, units of measurement, dates, times, currencies, and other numbers. When conducting worldwide UX research, you need to learn exactly who would be using the product and for what purposes. Thus, our experts consider taking a Jobs to be Done (JTBD) approach to user research. Our panelists also discuss collaborating with local UX researchers, as well as the importance of conducting usability testing globally. Read More

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