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What Is a Normal Level of Innovation Risk?

By Baruch Sachs Normal is an odd word, one that has taken on new meaning in these days of a global pandemic. As I write this column, there are some parts of the world that are seeing light at the end of the tunnel, while other parts are firmly entrenched in the darkness. Many of us are currently engaging in introspection about what we want to do with our life, our career, and what challenges we need to face. At such a time as this, the topics of risk and innovation are coming up more than usual. Plus, I’m seeing massive confusion about what innovation actually is. Innovation is a differentiator, a way to make great things happen. But how can we go about innovating as we crawl out of the pandemic we’ve faced over the last 18 months and will continue to deal with for some months into the future? How can we apply and scale all the innovating we have actually done during these past long months? What lessons have we learned? How can we ensure that innovation is still the main driver of our success? Read More

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