Empathy is the cornerstone of any successful design project. The extent to which you understand and empathise with your users ultimately determines the outcome of your design.
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Get the newsletter– 13 December 2018
Customer empathy, like customer experiences, can mean different things to different people, disciplines, and industries. Is there a common thread that everyone can agree upon? Is there an industry standard when it comes to understanding customer empathy?
Career Foundry
– 22 November 2018
Empathy is the cornerstone of any successful design project. The extent to which you understand and empathise with your users ultimately determines the outcome of your design.
– 30 January 2017
Empathy maps are a really simple activity that should be part of your user journey workshop. They are fun to do and help you gain a better understanding of your customer segments to make more informed design decisions and improve the user experience.