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What Is the Product Experience and Why Does It Matter?

By Kerry Harrison The product experience, or PX, refers to what customers or users experience when they use a product—that is, their motives, emotions, and thoughts. It plays a critical role in the customer and user experience. When we consider that we would be nowhere without our users, it is not hard to understand why the product experience is so critical. After all, if users do not enjoy using your product and the emotions they feel do not line up with what you’ve anticipated, you would have a problem on your hands. In this article, we’ll take a deeper look at the product experience. Read More

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