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Why Ethics Should Be at the Core of Design Storytelling

By Shannon McGarity All UX professionals are storytellers. Whether we’re describing a user’s journey or explaining our thought process and choices in designing a product, we rely on the power of narrative to make our case to our business stakeholders. It’s vital that we always tell ethical stories—ones that align with the values to which we and our organizations aspire. Rather than being a question of what is good or bad, ethics is the process of deciding between conflicting values. How might your story displease one group of stakeholders or another? How should you communicate hotly debated issues? How should you decide what data to use in making design decisions and how should you represent that data? An ethical approach helps you to tackle making decisions such as these with confidence. Read More

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