By Anna Prist Both Web and mobile innovations are progressing at an incredible rate, making any lack in these essential technologies a critical issue for any company. As long as a decade ago, a poorly optimized Web site could lead to your losing traffic and revenues. Today, businesses cannot afford to ignore technology trends. Don’t let your business fall behind the technology curve. Creating voice user interfaces (VUIs) for mobile apps is the hottest trend right now—and will continue to be for the foreseeable future. Voice is a natural user interface. Some leading brands have already boosted awareness of their mobile apps and increased customer engagement by adding voice capabilities that are powered by existing VUI platforms. For example, Snapchat has launched an in-app voice assistant that is based on SoundHound, which lets users trigger filters with voice commands, immediately improving user engagement and loyalty. Pretty soon, users won’t just appreciate the greater functionality and friendliness of a voice-powered mobile app, they’ll expect it. Read More
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