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Why UX outcomes make better goals than business outcomes

Business outcomes are the easy path to achieving a business goal. However, they don’t necessarily end up with a better experience for our users.

UX process User research Analytics Customer discovery

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Why UX outcomes make better goals than business outcomes

Business outcomes are the easy path to achieving a business goal. However, they don’t necessarily end up with a better experience for our users.

UX process User research Analytics Customer discovery