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Latest articles

The Evolution of UX Process Methodology

The UX process is confusing, even to most designers.

UX process

Proximity principle in visual design

Design elements near each other are perceived as related, while elements spaced apart are perceived as belonging to separate groups.

Visual design Visual grammar

Why UX outcomes make better goals than business outcomes

Business outcomes are the easy path to achieving a business goal. However, they don’t necessarily end up with a better experience for our users.

UX process User research Analytics Customer discovery

Know Thyself

Tools for designers to to apply in their everyday work to make more ethically aware decisions.

Design ethics

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Latest tools

Story Creator

Simple online video editing for digital creators.



The fast and fun visual builder for React.



Kinopio is the visual thinking tool for new ideas and hard problems.

Mind mapping Diagramming

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Latest books

Researching UX: Analytics

To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics.

Luke Hay

User research Analytics

Design Systems Handbook

Best practices around planning, designing, building, and implementing a design system, with insights and first-hand experiences from experts who have gone through the journey.

Marco Suarez, Jina Anne, Katie Sylor-Miller, Diana Mounter, and Roy Stanfield

Design systems

Building Design Systems: Unify User Experiences through a Shared Design Language

Learn how to build a design system framed within the context of your specific business needs.

Sarrah Vesselov and Taurie Davis

Design systems

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