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AB Tasty AB Tasty

An experimentation and personalization platform that turbocharges optimization.


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For marketing teams

Experimentation and personalization that fits seamlessly into your workflow and boosts your ROI.

Client-side testing Our visual editor and widget library take code out of the equation, so you can run insightful campaigns without the time commitment or hassle.

Personalized user experiences Segment audiences to send the right message, to the person, at the right time—it’s hyper-precision at hyper-speed.

Nudge engagement campaigns Choose from a variety of industry-specific, customizable templates to nudge visitors into action.

For product teams

Progressively roll out new features to accelerate time-to-market and scale without risk.

Feature flags Feature flags let product managers toggle new features on or off for a controlled - or personalized - rollout.

Progressive rollout Test the waters with beta programs, canary testing, and other progressive rollout methods to minimize risk and launch with a clear conscience.

Server-side experimentation Go beyond client-side and add depth to your experimentation and personalization campaigns on all digital channels.

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