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The ongoing process of improving the user experience, often for conversion.


Using UX testing to dramatically improve your A/B testing results

We are used to thinking of A/B split testing as a way to improve UX and increase conversions. But it’s actually a two-way road. How you design your tests should be based on UX research – not on guesswork and intuition.

User testing Optimisation

Six signup form techniques to convert more customers

If you’re designing a SaaS product, online store, or subscription service, getting more customers is probably your number one concern. And your signup form could be the thing keeping potential paying customers from ever giving your product an honest try.

Optimisation Interface design

Four Big UX Optimization Steps

The four big UX steps for improving websites and increasing conversion rely on the user-centered process of evaluating, testing and optimizing websites using behavioral and UX data.


5 Factors of Display Viewability

An ad served doesn't necessarily equal an ad viewed, and digital advertisers and publishers are catching onto this as the industry shifts toward valuing viewability.


The consumer decision journey

A method outlining the four main stages of a customer's decision-making process, from initial consideration to post-purchase.

Engagement Optimisation



Improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement - across the entire customer journey.



The world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.


Crazy Egg

Over 300,000 websites use Crazy Egg to improve what's working, fix what isn't and test new ideas.


AB Tasty

An experimentation and personalization platform that turbocharges optimization.



A Low Stress, High Return A/B Testing Tool



A user-friendly biometric eye tracking platform to accurately measure visual engagement

Optimisation User testing


Crowd animation, session replays and heatmaps to help you visualise what your users like in your product and how they use it.

User testing Optimisation


Identify exactly what people focus on with the power of webcam eye-tracking.

Optimisation User testing


Translate usage-to-growth with Userships’ 100% session recording, deep analytics, intelligent search and insights tools - for free!

Optimisation Analytics User testing


Gamification: creating addictive user experiences

This course is designed to give you the confidence and skills to undertake gamification design projects.

Short course Intermediate Optimisation User engagement