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User research

Understanding user behaviors, needs, and motivations through observation, task analysis, and other methodologies.


Why UX outcomes make better goals than business outcomes

Business outcomes are the easy path to achieving a business goal. However, they don’t necessarily end up with a better experience for our users.

UX process User research Analytics Customer discovery

How do you measure delight?

In this article we’ll review many ways researchers have attempted to measure delight in the published literature.

User engagement User research User empathy

5 Keys to Ethical Design Research

Five guidelines for ensuring that we treat our participants and interviewees the way we’d like to be treated.

Design ethics User research

Building successful design systems with well integrated research

A research guide when starting a design system.

User research Design systems



Hotjar is a new and easy way to truly understand your web and mobilesite visitors.

Analytics User research


A user testing platform that turns your prototype into actionable insights from real users.

User research User testing

Optimal Workshop

Suite of UX research tools, including tree testing, click testing and card sorting.

User testing User research


Know how users interact with designs and fix UX issues before writing a single line of code.

User research


All-in-one platform for agile UX insights.

User testing User research

What Users Do

Platform to help you understand how your customers engage with your website or product.

User testing User research


Talk to your users. See how they’re using your app or website.

User research User testing


Watch videos of real people interacting with your website. Hear what users think, see what they do, and start building better products for happier customers.

User research User testing


User research: methods and best practices

This course will give you insights into the most essential qualitative research methods around and will teach you how to put them into practice in your design work.

Short course Intermediate User research


Researching UX: Analytics

To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics.

Luke Hay

User research Analytics