How my team at The New York Times brings UX copywriting into the design process to make our products stronger.
A style guide is a living project that requires regular care and maintenance. Care for it well, and it will provide for you in return. Your company’s writing helps people to connect with your product, trust what you deliver, and keep using it.
Distinguishing between these two actions is critical to avoiding losing users’ work. Save changes before closing a view, use text labels rather than an X icon, and provide a confirmation dialog before destructive actions.
Words are important, but as obvious as this statement might seem, this fact hasn’t always been evident in the design of product user interfaces.
Because the process of working with a writer can feel mysterious, here are 10 tips for non-writers on collaborating with your company’s friendly neighborhood word nerds.
Dark patterns are user interface patterns specifically designed to trick a person into making a choice they wouldn’t want to make. When the words in your product frustrate, shame, or manipulate people into taking actions they wouldn’t otherwise have taken, the user experience fails.
Don’t ask for more attention than your product’s place in someone’s life warrants. Whatever you do as a high-capacity knowledge worker to preserve your attention for the tasks that need it most, practice the same respect for your users’ attention.
When you depend on users to perform specific actions-like buying tickets, playing a game, or riding public transit-well-placed words are most effective. But how do you choose the right words? And how do you know if they work?