Home » Topics »

Visual design

Shaping the experience of products through illustration, photography, typography, space, layout and color.


What Saul Bass Can Teach Us About Web Design

Film credits, brand logos, posters… Saul Bass did it all, and the principles that informed his work are just as valuable now as they were 50 years ago.

Visual design

Proximity principle in visual design

Design elements near each other are perceived as related, while elements spaced apart are perceived as belonging to separate groups.

Visual design Visual grammar

Modern Touch-Friendly Design

These are touch-friendly guidelines I strive to follow for my apps and am happy to recommend to others.

Visual design

Creating Depth in Sketch

Have you ever noticed elements in an interface that feel raised off of the page or inset into the background? Let’s learn how to recreate this in Sketch.

Visual design

How to give and receive a good design critique

As designers, we don’t design in a vacuum. A good designer will need to learn to take the feedback from their peers, clients, and bosses to solve a particular design problem.

Collaboration Visual design

Stop using Material Design text fields!

Although it is common on the web, and is in some of the images below, you should never make visible form fields without a visible label.

Visual design Accessibility

Truly fluid typography

You are probably used to setting typography manually within breakpoints, which usually leads to a somewhat bumpy result. Fluid typography using viewport width (“vw”) automatically adjusts the font size to the width of the screen.

Visual design Web development

Easily create adaptive buttons using Sketch’s smart layout

With the introduction of Smart Layout in Sketch 58, we can finally build adaptable symbols without the hacks, plugins or workarounds.

Interface design Visual design

Progressive design in the Abstract

Using Abstract to version control sketch files, collaborate on designs, and maintain a source of truth for final designs to be implemented.

Visual design Abstract Collaboration

Designing accessible colour systems

Color contrast is an important aspect of accessibility. Good contrast makes it easier for people with visual impairments to use products, and helps in imperfect conditions like low-light environments or older screens.

Visual design Accessibility

10 tips on using components in Figma

What components are, how they work, and best practices to incorporate them into your design workflow.

Design systems Visual design

Abstracting the Microsoft Outlook design process

How Abstract improved file organization and collaboration in our design team.

Visual design Collaboration Abstract

Only one deliverable matters

Detailed wireframes, high-fidelity comps, and motion prototypes all got enshrined as critical deliverables. Those design artifacts are unimportant. Only one deliverable matters: the product itself.

Collaboration Visual design

A practical guide to running effective design critiques

Have you ever left a design critique feeling defeated and less excited about your work? Or frustrated because you didn’t get the type of feedback you were looking for?

Collaboration Visual design

20 ways to make your design critiques more effective

Design critiques are a critical part of the iterative design process, but all too often they are poorly thought out, poorly structured and poorly run. Here are 20 simple ways to make your design critiques more effective.

Visual design Collaboration

Design Criticism and the Creative Process

What does the critique do for the design and the rest of the project? Do critiques really help and are they necessary? If so, how do we use this feedback to improve our creative output?

Collaboration Visual design


Clear Sans
Clear Sans

A versatile OpenType font for screen, print and Web, and designed with on-screen legibility in mind.

Font Typography Visual design

Critiquing Design
Critiquing Design

What if design critique didn’t suck? What if it actually improved design and fostered inclusion instead?

Design toolkit Collaboration Visual design

Eva Icons
Eva Icons

A pack of more than 480 beautifully crafted Open Source icons for common actions and items.

Icon library Visual design


A collection of 460+ icons, free for personal and commercial use.

Icon library Visual design

Government Design Principles
Government Design Principles

The UK government's design principles and examples of how they've been used.

Principle Design thinking Visual design


Here at Pa11y, we think making the web more accessible improves it for everyone. So we publish a range of free and open source tools to help designers and developers make their web pages more accessible:

Design toolkit Visual design Accessibility


Adobe XD

Adobe's UX design tool. Basically their answer to Sketch.

Visual design Prototyping Developer handoff

Affinity Designer

The fastest, smoothest, most precise vector graphic design software available for Mac, Windows and iPad.

Visual design Wireframing

InVision Studio

Web-based design tool. Invision's version of Sketch.

Visual design


The industry-leading tool for digital design.

Visual design Prototyping Design systems


Where teams design together. Design, prototype, and collaborate all in the browser.

Design systems Visual design Prototyping Collaboration Developer handoff


A super lightweight Figma desktop app that delivers a more natural Mac experience.

Visual design


Take a set color palette and get contrast values for every possible combination – useful for finding safe color combinations with predefined colors and includes pass/fail scores for the WCAG accessibility guidelines.

Visual design Accessibility

Sim Daltonism

The color blindness simulator.

Visual design Accessibility

Accessible brand colors

This tool shows you how ADA compliant your colors are in relation to each other. By adding your brand’s colors on the right, you can generate a chart to see how they can be used together for accessibility, and find similar colors that work better.

Visual design Accessibility

Color Oracle

Design for the color impaired. A free color blindness simulator for Windows, Mac and Linux.

Accessibility Visual design

Colorblind Web Page Filter

Use the Colorblind Colorlab to select safe colors earlier in the design process.

Visual design Accessibility

Color Safe

Empowering designers with beautiful and accessible color palettes based on WCAG Guidelines of text and background contrast ratios.

Visual design Accessibility

Accessible Colours

We evaluate your color combination using the WCAG 2.0 guidelines for contrast accessibility. If your combination does not meet the guidelines, we find the closest accessible combination by modifying the color lightness.

Visual design Accessibility

Accessible color palette builder

This is a tool to help designers build color palettes with combinations that conform with accessibility standards.

Visual design Accessibility


Comprehensive colour palette generator, now sponsored by Lyft.

Accessibility Visual design

Color Tool

Create, share, and apply color palettes to your UI, as well as measure the accessibility level of any color combination.

Accessibility Visual design


A macOS app for quick access to WCAG color contrast ratios.

Accessibility Visual design


Vectornator Pro makes your designs more powerful. Visualize every detail, explore the space and let your creativity run wild.

Visual design


Create beautiful, accessible, and adaptive color systems using contrast-ratio based generated colors.

Visual design Accessibility


Love Figma? Love your iPad Pro? Meet Figurative.

Interface design Visual design


The ultimate guide to visual perception and design

This course explores how we can improve designs to support human vision better and improve usability as a direct result.

Short course Advanced Visual design


Butterick's Practical Typography

Typography is the visual component of the written word. Thus, being a publisher of the written word necessarily means being a typographer. This book will make you a better typographer.

Matthew Butterick

Visual design

The Shape of Design

Shape is a book about objectives, and it zooms out to answer a couple big questions: How does it feel to make things for other people? And how can we do so in a meaningful, engaged way?

Frank Chimero

Visual design

Articulating Design Decisions

Talking to people about your designs might seem like a basic skill, but it can be difficult to do efficiently and well.

Tom Greever

Communication Visual design Developer handoff


Above the Fold – Make sure your most important elements will be visible every time on every device. Above the Fold plugin supports Desktop, Mobile and Tablet viewports.

Marketch – Generates a HTML page where you can get measures, CSS styles and asset exports.

Stark – Helps design and build products that are accessible, ethical, and inclusive.