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Content strategy

Planning the creation, publication, and governance of useful, usable content.


Card sorting 101

Card sorting is a well-established research technique for discovering how people understand and categorize information. You can use card sorting results to group and label your website information in a way that makes the most sense to your audience.

Information architecture Content strategy

Content strategy basics

Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website.

Content strategy

How to conduct a content audit

If you’re working on any kind of redesign project involving a large amount of content, such as that of a website, intranet or mobile site, one of the first tasks you’ll need to perform is a content audit.

Content strategy

Card sorting

Card sorting is a method used to help design or evaluate the information architecture of a site. In a card sorting session, participants organize topics into categories that make sense to them and they may also help you label these groups.

Information architecture Content strategy


Content strategy checklist

A checklist of seven steps to create a solid content marketing strategy.

Checklist Content strategy



Unify content creation, workflow, and collaboration.

Collaboration Content strategy

Design toolboxes

Tiny Content Framework

This is a tiny content strategy framework focused on goals, messages, and branding. This is not a checklist. Use what you need and scrap the rest. Rewrite it or add to it. These topics should help you get to the bottom of things with clients and other people you work with.

Content strategy