UX Strategy seeks to effectively align the overall business and functional vision of a digital product with its intended users.
The first job of a UX leader becomes straightforward. Deliver a deep awareness of the current user experience. Let the executives, stakeholders, product managers, developers, and anyone else making key decisions experience what it’s like to be a user and build up their empathy.
When you depend on users to perform specific actions-like buying tickets, playing a game, or riding public transit-well-placed words are most effective. But how do you choose the right words? And how do you know if they work?