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UX process

How to approach a design project and the phases involved.


The Evolution of UX Process Methodology

The UX process is confusing, even to most designers.

UX process

Why UX outcomes make better goals than business outcomes

Business outcomes are the easy path to achieving a business goal. However, they don’t necessarily end up with a better experience for our users.

UX processUser researchAnalyticsCustomer discovery

Design Sprint 3.0

A re-engineered, streamlined design sprint template.

UX process

How blending lean, agile, and design thinking will transform your team

Combine the best of all three methodologies for the most effective UX process.

UX process