A customer-centric, scientific process that puts evidence behind an assumed product-market fit.
Work effectively with stakeholders to set outcomes that create the most value for your organisation by creating solution trees, a tool that helps you explore potential paths to your desired outcome.
To ensure customers have the best possible experience, it’s crucial to create user journey maps.
Plotting out a customer’s emotional landscape by way of a Customer Journey Map, or Experience Map, along their path sheds light on key opportunities for deepening relationships.
A persona is a way to model, summarize and communicate research about people who have been observed or researched in some way.