A customer-centric, scientific process that puts evidence behind an assumed product-market fit.
– 13 August 2019
Work effectively with stakeholders to set outcomes that create the most value for your organisation by creating solution trees, a tool that helps you explore potential paths to your desired outcome.
To ensure customers have the best possible experience, it’s crucial to create user journey maps.
UX Mastery – 15 September 2014
Plotting out a customer’s emotional landscape by way of a Customer Journey Map, or Experience Map, along their path sheds light on key opportunities for deepening relationships.
Smashing Magazine – 5 August 2014
A persona is a way to model, summarize and communicate research about people who have been observed or researched in some way.
Usability.gov – 9 September 2013
Personas help to focus decisions surrounding site components by adding a layer of real-world consideration to the conversation.
The template captures the benefits to be achieved or the problems to be solved.