A customer-centric, scientific process that puts evidence behind an assumed product-market fit.
Business outcomes are the easy path to achieving a business goal. However, they don’t necessarily end up with a better experience for our users.
Work effectively with stakeholders to set outcomes that create the most value for your organisation by creating solution trees, a tool that helps you explore potential paths to your desired outcome.
To ensure customers have the best possible experience, it’s crucial to create user journey maps.
Plotting out a customer’s emotional landscape by way of a Customer Journey Map, or Experience Map, along their path sheds light on key opportunities for deepening relationships.
A persona is a way to model, summarize and communicate research about people who have been observed or researched in some way.
Personas help to focus decisions surrounding site components by adding a layer of real-world consideration to the conversation.
The template captures the persona’s picture and name; the persona’s details including demographics, lifestyle, and job-related information; and the persona’s goal: the benefits to be achieved or the problems to be solved, and the reason why the persona would want to use or purchase the product.