Customer discovery
A customer-centric, scientific process that puts evidence behind an assumed product-market fit.
Articles
Show Your Work: How to Justify Your Decisions & Get Stakeholder Buy-In
– 13 August 2019
Work effectively with stakeholders to set outcomes that create the most value for your organisation by creating solution trees, a tool that helps you explore potential paths to your desired outcome.
How to create customer journey maps to optimize CX
UX Planet
– 29 January 2019
To ensure customers have the best possible experience, it’s crucial to create user journey maps.
How to create a customer journey map
UX Mastery
– 15 September 2014
Plotting out a customer’s emotional landscape by way of a Customer Journey Map, or Experience Map, along their path sheds light on key opportunities for deepening relationships.
A Closer Look at Personas - Part 1
Smashing Magazine
– 5 August 2014
A persona is a way to model, summarize and communicate research about people who have been observed or researched in some way.
Personas: benefits and best practices
Usability.gov
– 9 September 2013
Personas help to focus decisions surrounding site components by adding a layer of real-world consideration to the conversation.
Resources
The Persona Template
The template captures the benefits to be achieved or the problems to be solved.