User engagement
How frequently and how long a user interacts with your product – the more time a person spends, the more invested they are.
Articles
How do you measure delight?
MeasuringU
– 19 November 2019
In this article we’ll review many ways researchers have attempted to measure delight in the published literature.
Courses
Emotional design: how to make products people will love
Interaction Design Foundation
This course will provide you with the information necessary to elicit positive emotional experiences through your designs.
Gamification: creating addictive user experiences
This course is designed to give you the confidence and skills to undertake gamification design projects.
Psychology of e-commerce: how to sell online
This course is based on tried and tested psychological techniques that bring together content and design to improve your web design and increase your customer engagement.