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User engagement

How frequently and how long a user interacts with your product – the more time a person spends, the more invested they are.


Articles

How do you measure delight?

In this article we’ll review many ways researchers have attempted to measure delight in the published literature.

User engagement User research User empathy


Courses

Emotional design: how to make products people will love

This course will provide you with the information necessary to elicit positive emotional experiences through your designs.

Short course Intermediate User engagement UX design Interface design

Gamification: creating addictive user experiences

This course is designed to give you the confidence and skills to undertake gamification design projects.

Short course Intermediate Optimisation User engagement

Psychology of e-commerce: how to sell online

This course is based on tried and tested psychological techniques that bring together content and design to improve your web design and increase your customer engagement.

Short course Beginner User engagement User experience