Data used to draw conclusions about users: who they are, what they want and what they do.
Business outcomes are the easy path to achieving a business goal. However, they don’t necessarily end up with a better experience for our users.
A heatmap is a graphical representation of data that helps teams visualize user engagement and site interaction at scale.
Learning about something and actually being mentally ready to do it are two very different things, and since analytics don’t always state the objective truth, we need to have the right tools and mindset if we’re to unravel the mysteries of our users.
Knowing who your users are is crucial to any design process, and user research plays a vital role in that. User research consists of a whole range of different tools and techniques, but what underpins them all is gathering useful information about who your users are and what they want to achieve.
It’s not unusual for designers to omit data-driven design from their workflow, simply because of the unfair myths surrounding analytics and the way that data-driven design is conducted.
UX analytics are analytics used to drive user experience design. But what exactly do we mean by “analytics”?
Looking at the methodologies that came together to create analytics and the daily tasks and deliverables that are part of working in analytics for UX.
In order to make the most of analytics data, UX professionals need to integrate this data where it can add value to qualitative processes instead of distract resources.
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