Analytics
Data used to draw conclusions about users - who they are, what they want and what they do.
Articles
Understanding heatmaps for better UI design
InVision
– 28 January 2019
A heatmap is a graphical representation of data that helps teams visualize user engagement and site interaction at scale.
5 pitfalls to avoid when reading analytics
Sitepoint
– 21 May 2018
Learning about something and actually being mentally ready to do it are two very different things, and since analytics don’t always state the objective truth, we need to have the right tools and mindset if we’re to unravel the mysteries of our users.
Google Analytics: how to perform user research
Knowing who your users are is crucial to any design process, and user research plays a vital role in that. User research consists of a whole range of different tools and techniques, but what underpins them all is gathering useful information about who your users are and what they want to achieve.
5 myths about data-driven design
It’s not unusual for designers to omit data-driven design from their workflow, simply because of the unfair myths surrounding analytics and the way that data-driven design is conducted.
UX analytics: what they are, and why they matter
UX analytics are analytics used to drive user experience design. But what exactly do we mean by “analytics”?
Complete beginner’s guide to analytics
UX Booth
– 29 March 2016
Looking at the methodologies that came together to create analytics and the daily tasks and deliverables that are part of working in analytics for UX.
Three Uses for Analytics in User-Experience Practice
Nielsen Norman Group
– 17 November 2013
In order to make the most of analytics data, UX professionals need to integrate this data where it can add value to qualitative processes instead of distract resources.
Tools
Clicky
1,219,599 web sites depend on Clicky to monitor, analyze, and react to their traffic in real time.
Matomo
A powerful web analytics platform that gives you and your business 100% data ownership and user privacy protection.
Netlify Analytics
See what we see – Netlify Analytics brings you data captured directly from our servers, presented simply and beautifully.
VisualEyes
Design clear, efficient and human-centered user interfaces with VisualEyes' AI-powered design assistant.
Userships
Translate usage-to-growth with Userships’ 100% session recording, deep analytics, intelligent search and insights tools - for free!
Books
Researching UX: Analytics
To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics.