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Data used to draw conclusions about users - who they are, what they want and what they do.


Why UX outcomes make better goals than business outcomes

Business outcomes are the easy path to achieving a business goal. However, they don’t necessarily end up with a better experience for our users.

UX process User research Analytics Customer discovery

Understanding heatmaps for better UI design

A heatmap is a graphical representation of data that helps teams visualize user engagement and site interaction at scale.


5 pitfalls to avoid when reading analytics

Learning about something and actually being mentally ready to do it are two very different things, and since analytics don’t always state the objective truth, we need to have the right tools and mindset if we’re to unravel the mysteries of our users.


Google Analytics: how to perform user research

Knowing who your users are is crucial to any design process, and user research plays a vital role in that. User research consists of a whole range of different tools and techniques, but what underpins them all is gathering useful information about who your users are and what they want to achieve.


5 myths about data-driven design

It’s not unusual for designers to omit data-driven design from their workflow, simply because of the unfair myths surrounding analytics and the way that data-driven design is conducted.


UX analytics: what they are, and why they matter

UX analytics are analytics used to drive user experience design. But what exactly do we mean by “analytics”?


Complete beginner’s guide to analytics

Looking at the methodologies that came together to create analytics and the daily tasks and deliverables that are part of working in analytics for UX.


Three Uses for Analytics in User-Experience Practice

In order to make the most of analytics data, UX professionals need to integrate this data where it can add value to qualitative processes instead of distract resources.




Hotjar is a new and easy way to truly understand your web and mobilesite visitors.

Analytics User research

Simple Analytics

Simple, clean, and friendly analytics for businesses, marketers and developers.



1,219,599 web sites depend on Clicky to monitor, analyze, and react to their traffic in real time.



Simple analytics for bloggers & businesses.



A powerful web analytics platform that gives you and your business 100% data ownership and user privacy protection.


Netlify Analytics

See what we see – Netlify Analytics brings you data captured directly from our servers, presented simply and beautifully.



Design clear, efficient and human-centered user interfaces with VisualEyes' AI-powered design assistant.

User testing Analytics


Translate usage-to-growth with Userships’ 100% session recording, deep analytics, intelligent search and insights tools - for free!

Optimisation Analytics User testing


Self-hosted analytics. Increase privacy. Get better insights. Save money.



Researching UX: Analytics

To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics.

Luke Hay

User research Analytics