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Visual grammar

Defining the basic objects, patterns and processes in a design, and understaning the relationship between them.


Proximity principle in visual design

Design elements near each other are perceived as related, while elements spaced apart are perceived as belonging to separate groups.

Visual design Visual grammar

Visual Grammar: How To Communicate Without Words

Design elements are like letters and words. When we add design principles and apply them to our elements, our words, we form a visual grammar. As we learn to use both we enable ourselves to communicate visually.

Visual grammar