Visual grammar
Defining the basic objects, patterns and processes in a design, and understaning the relationship between them.
Articles
Proximity principle in visual design
Nielsen Norman Group
– 2 August 2020
Design elements near each other are perceived as related, while elements spaced apart are perceived as belonging to separate groups.
Visual Grammar: How To Communicate Without Words
– 27 June 2010
Design elements are like letters and words. When we add design principles and apply them to our elements, our words, we form a visual grammar. As we learn to use both we enable ourselves to communicate visually.
